Blogging Tips

How To Start A Blog: 10 Must Have Traits


You are here because you want to start a blog, right? I’ll spare you a long introduction and jump right into why you are here i.e learn how to start a blog. Let’s begin by defining a ‘blog’…

Ablog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first) ~ Wikipedia

It’s that simple. But should you need to understand why your social media pages or forums may not qualify as blogs and reasons why you seriously need a blog, below are some resources.


  1. The Difference Between A Blog and Website
  2. Differences Between Blogs, Forums and Social Media 
  3. 20 Reasons Why You Need A Blog

I know you are eager to read how to start a blog. Here are the premium blogging tips I’ve learned so far and which, when followed to the latter, will ensure you succeed whether you are on WordPress, Tumblr, Blogger or Typepad. While the tips aren’t going to miraculously turn your blog into the most sought after website, they will certainly jump-start you on the interesting journey of blogging:

1. Define your goals

As yourself this simple question, why am I starting a blog? Answer this honestly and your are on your way to a promising blogging career. Are you interested in republishing alarmist news or you really have some unique knowledge you’d love to share? In my opinion, starting what we call SHOCKER blogs ( blogs that have very outrageous titles with no substance in the body) isn’t the way to go. While many are running such blogs because they attract social media traffic, you should stop and ask what’s the value of such traffic and how long can you maintain your readership based purely on hype.
Your goal should be to providing your audience with relevant and factual posts all the time. Again, ask yourself what it is that you want to achieve within a given time period. For instance, set a goal to publish at least 2 high quality and unique posts weekly.

2. Know you audience

Whom are you writing for or who is your article targeting. Is there a specific age group, social class or academic demography that your articles are directed to?  Knowing your audience is the best way to get more targeted readers and clicks (if you have ads on you blog). Your niche dictates your audience.

3. Be Visible

Simply promote your blog on the social media and effectively use webmaster tools from Google, Bing and Yandex.

4. Be Inviting

Apart from writing wonderful titles and choosing a keyword-rich domain, invite people to your blog. You can start with your close friends by asking them to
visit your blogs then creating giveaways or e-books which readers can download for free.

Just make sure the e-book is on a trending topic such as ‘How To Get Quality Traffic To Your Blog’. Also, avail email subscription option through one of the many subscription widgets out there.

5. Be Yourself

To promote originality, don’t try to copy other bloggers. I know when it comes to how to start a blog, some thing it’s all about copying from other sites or re-posting trending articles as if they were your own. I suggest against such a move. While it’s okay cite other authority websites, making their posts yours doesn’t make you any unique. Come to think of it, why should your anyone skip the original site to read a copy on you blog?Bottom line, the more you copy contents from others the more influential they become and the least significant you get. The web is a market where everyone is trying to create a brand and no one ever creates a brand by copying another brand. Once people see your
‘copied style’ you will not like the results.

Just be yourself and bring out the uniqueness that is in you. Let your articles address issues from a given perspective or tone.


  1. How To Give A Popular Topic A Different Perspective

6. Be Consistent

As you continue with your blogging journey, there are lots of temptations to re-brand, run to other niches or even change the name of your blog. My advice is don’t; not only will you appear less serious but also face a reduction in blog traffic. Just move on with the unique theme and style and you will reap the rewards for consistency.

7. Be Persistent

Like I said before, this is a market and it has fluctuations. Some are very biting but only the persistent will survive. Don’t give up because a few people gave you poor rating or because only 200 people are reading you posts per day. Better 200 consistent readers than nothing. And getting such a loyal readership is a milestone worth celebrating.

I’m in nowise saying you should stop looking for ways to grow your blog. You should and learn from those who have succeeded in your niche (your subject). The secret is research and implementing . Soon you will be an authority in your niche and traffic will not be your worry anymore.

8. Take Risks

There comes a time when blog promotion becomes a necessity. Well, always be ready to spend time and money on blog promotion. Be it Google Adword or
Boosting Posts on Facebook, there is always return on investment. Sadly, you will never find out if you don’t risk.Yes, you may want to leave that sub-domain, buy a Top Level Domain name (e.g., host it on WordPress, build quality backlinks and advertise your blog if you have the means. Every business must take risk and blogging is no different.


  1. How To Create Search-Engine-Friendly Backlinks

9. Ask for Help

Even the best bloggers are still looking for new information, what about you? Don’t  be shy to ask for help from other bloggers. You might just be lucky to find a honest one (like me 🙂 ) to help you with your site customization or help SEO. I repeat, never refrain from asking for help.

10. Be ready to learn

It doesn’t matter if you have been blogging since the internet was discovered or you still searching ‘how to start a blog’,  learning is continuous. You surely know that there are several things that are being invented and reinvented daily, just position yourself to learn on a daily basis.

Well, that’s the brief I had for you…there is more on on this blog to help you advance. I might have left out a tip or two, don’t hesitate to share them via the comment box or the contact form. Otherwise, welcome to blogging.

Samson Ogola
A Google Certified Online Marketer, Freelance Writer and a Social Media Enthusiast. He's the Editor and Main Author on this blog. Ogola lives in Nairobi Kenya
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